The site was founded in 2006 by a group dedicated to "education, entertainment and fellowship" for leatherworkers.
There are now more than 9200 registered members, and the site has more than 2500 visitors a day. With
more than 149,000 posts, hundreds of photo tutorials, and the thousands of images that the site has collected, leatherworker.net is currently by far the largest repository of leather
working knowledge, and the biggest and most active leather working community on the web,
or in the world.
As with any site advertising, there are a lot of variables, but the main ones are:
Leatherworker.net gets over 2,500 visits a day from registered and non-registered visitors, and averages 50,000 thousand page views a day. This means we are showing thousand of ads a day to a target audience.
If you are looking to reach leather workers with your product or service, leatherworker.net is a highly targeted audience for your advertising. 95% of our registered members are leather workers who regularly buy leather, tools, patterns, books, machines, and other products for leather working.
Each time an ad is shown, this is known as an impression. For a certain number of impressions, site visitors click on the ads and visit your site. This is known as a click-through. The performance of a web-based ad is measured by its click-through rate (CTR), or the percentage of the impressions of a given ad that are clicked on. The performance of our advertising so far has varied widely depending on the overall attractiveness of the ad, the clarity and specifics of the message, and the relevance of the message to our audience.
Our advertisers are given daily or weekly emails with the statistical tools to evaluate each of their ads to determine which ads are
producing the highest CTR, and encouraged to publish only the best-performing ads, while rotating out the
lesser-performing ones. Because ads can be regularly rotated with new ads, ads
also tend to perform better.
It doesn't. At all.
With a magazine ad, assuming a bi-monthly circulation of 10,000, if each subscriber thumbs through each issue of the magazine 3 times, the ad would be seen a total of 30,000 times in two months. In that amount of time, your leatherworker.net ad will be seen over a million and a half times.
With a magazine ad, you have no way of knowing whether your ad actually brought you any customers, unless they happen to mention they saw your ad, or you ask them. With a leatherworker.net ad, you will know exactly how many times every ad was shown, how many times it was clicked on, and what the overall performance is.
Placing your ad with an online medium also puts you in a better position to reach younger people being
introduced to leather crafting. We anticipate the trend towards more on-line interaction between leather
workers to continue, as the younger people are more inclined to seek out information through on-line channels,
rather than from print media. Plus, when is the last time you saw the two
major magazines on a news stand rack? You didn't.
Just as with any other advertising medium, what we are selling and delivering is the real estate to display your ads. That real estate is measured in impressions. The number of clicks and subsequent sales you get from those impressions is up to you. We deliver your ad to potential customers every day. We provide the analytics to help you evaluate the effectiveness of ad campaigns you create, and help you determine what changes to make to improve the performance of your ads. We provide the automation to take our visitors to your site. We can provide recommendations for creating an effective ad campaign, and even create the ads according to your specifications. Building the marketing plan, designing the ads, and making the sale is your job.
We make it easy to run successful advertising campaigns!
Both of our ad programs currently are for full-sized banners placed in one of 4 positions at the top of all of our forum pages.
Both ad programs allow a campaign of up to 6 banner ads, and the ads can be rotated as often as you want.
Our advertising rates are based on the number of impressions. The general going rate is $2.00 per 1,000 impressions. You can purchase as many or as few impressions as your budget allows. If your ads yield a modest CTR of 2%, this means 1000 viewers are seeing your ads, and your cost is just $2.00 for the 20 visitors that went to your site. That's dime a customer, folks- to a target audience!
We also offer an unlimited plan, in which you get all the impressions one ad zone on the site can deliver for $600/month or $6000 a year (payable quarterly @$1,500/quarter. This is our best value, because your campaign gets anything the adserver has left over. There are no limits to your ad impressions on the busy days.
When choosing between advertising programs, compare how many times your
ad will be seen in a month by someone who is very interested in your products, and you will very quickly see
that advertising with leatherworker.net is a great advertising value.
Start by filling out an ad account application form. When approved, you will be invoiced for the fee.
Once payment is received, you can either provide us with the ads, or we can create them for you according to your specifications, for $50 each. Banner ads are 468 X 60.
We will insert the ads for you, and begin sending activity reports at the intervals you request.
You may send us new ads to include in your campaign as often as you like. As
many as six banners can be used in any campaign.
Although we could have brought in a steady ad revenue from Google, we chose to run our own advertising program, because we want ads from our sponsors, our members, our own community.
Vendors have always been encouraged to teach and promote their products on the forum. If you sponsor leatherworker.net, your ads will deliver traffic right to your site to shop. Any vendor who offers products or services to the leather crafting community is welcome to participate and get your name and product in front of your buyers and your peers.
LW wants to serve our members, and to do that, we need sponsors. We are offering you an opportunity
to get to be seen and noticed by thousands of leatherworkers a week.
Read the application here
Download an ad account application here
Thank you for your support!